4. Edit

dictionaryWell edited text helps your website visitors quickly understand what you offer, what they can learn, and what you want them to do.

Keep in mind how visitors will move through your site. They might not read your web pages in order, like they do with a book. They will use your menus to navigate or click on images and text links to move from page to page.

Choose your own personal writing style. You can break the rules as long as you’re consistent. Keep using the same standards for acronyms & abbreviations, contractions or not, capital letters in headings, purposeful misspellings, and people’s names. Examples: British Columbia or BC, cannot or can’t, YouTube and Flikr, Mary Jones or M. Jones or Miss Jones.

Think about the tone of your writing. Are you professional, casual, friendly, funny, technical, polite, energetic, exclusive, or welcoming? The tone of your writing should reflect your personality or company identity. If you’re working on a team project, there will be differences in your team members’ writing styles.

Organize your written content into manageable sections. Each section will become a page of your website. Add headings to your sections that will be used as page titles. Try to have at least one paragraph of written content and a heading for each page. You can use sub-headings and sub-pages if you want.

Need a multilingual website?
First, I’ll build the English version & make copies of it.
Next, I’ll work with you or a translator to create the other language versions.
Last, we add a “choose-your-language” entry page for your visitors.
Bernadette Calonego has a bilingual website.

Did you know Canadians and Americans spell many words differently?
colour & color
labour & labor
neighbour & neighbor
cheque & check
centre & center
traveller & traveler
recognise & recognize

If you need help editing your web content, ask my friend Heather Conn.
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